How Businesses Can Build Customer Loyalty Online

With your competition only a click away and the average consumer reporting less brand loyalty than ever before, it’s never been more important – or difficult – to get your customers to stick with you for the long term. In order to foster loyalty in today’s marketplace, you need to start by treating your current customers really well. And the easiest, most effective way to do this is by turning your attention to your online audience. Here’s how to get started: Connect with your customers online Respond to complaints and negative reviews in a timely manner. Reach out to your customers on social media and let them know that you’re... The post How Businesses Can Build Customer Loyalty Online appeared first on Nivo Media Group.
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The Top Digital Marketing Strategies for 2015

As the current year comes to a close, it’s time to make sure your marketing plan for 2015 is on target and focused on the strategies and objectives that will reap the greatest returns. At Nivo Media Group, we’ve always ensured success by planning ahead and meeting each January with the coming year’s latest marketing strategies. We encourage our clients to do the same, which is why today we’re sharing the five digital marketing trends we predict will be king in 2015. We’ll be employing them beginning January 1st, and we advise you to do the same.  And we d like to add a little humor with some Mad Men GIFs... The post The Top Digital Marketing Strategies for 2015 appeared first on Nivo Media Group.
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Increase Your Small Business’s Online Visibility

Implementing a multifaceted marketing plan to increase your online visibility is one of the best things you can do for your small business. Not only will a well-formed strategy allow you to connect with new audiences, if it’s implemented correctly it will set you apart from the competition. And most importantly, increasing your visibility online means it will be easier for your target market to find you, become loyal customers, and spread the word on their social networks. When developing a strategy to make your small business more visible online, here are the four key components we recommend investing the majority of your resources in: #1. Target the right keywords... The post Increase Your Small Business’s Online Visibility appeared first on Nivo Media Group.
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